KISSIMMEE, Fla. (NOVEMBER 18, 2015)—Experience Kissimmee is partnering with International Plaza mall in Tampa for its annual holiday campaign, following the success of last year’s partnership. Extending its reach to Florida residents this holiday season, the program encourages travel to the Kissimmee destination during the off-peak-time between Thanksgiving and the week before Christmas. The campaign will also promote special offers from Experience Kissimmee Industry Partners, providing savings for families in search of a winter wonderland where they least expect it.
Ad placements, wall clings and rack cards, listing Kissimmee holiday events, will be displayed in the mall, primarily surrounding the area where Santa and the Ice Palace will be featured. The International Plaza is a highly trafficked mall, with an estimated 18 million visitors per year, primarily attracting affluent shoppers with families. Ads will run through the holiday season, bringing awareness to Kissimmee as a one-of-a-kind holiday destination.
As a supplement to the media buys at International Plaza, Experience Kissimmee will run a 7-week “text to win” sweepstakes.
Consumers will have a chance to enter to win a prize package for two which includes tickets to holiday events in Kissimmee such as ICE! at Gaylord Palms featuring ‘Twas the Night Before Christmas, Now Snowing at Celebration and theme park admission. To enter, text “SNOW” to 313131 or visit the official campaign website, www.snowyholiday.com, and fill out the entry form. Weekly prizes will be given away throughout a 7-week period. One entry per day, per person to be eligible.
Special deals at the theme parks and local attractions help spread additional cheer. Find these special savings at www.snowyholiday.com/holidayoffers.
Kissimmee is the ideal destination for creating new family traditions, spending quality time with friends and playing at the attractions. With nearly 50,000 accommodation options available, it is the best place to stay to visit the theme parks, as well as a wide array of outdoor attractions that showcase Central Florida’s natural side. Zipline through the trees, skim across the headwaters of the Everglades in an airboat, soar above it all in a hot air balloon and enjoy quality time at the pool or on the golf course. Start planning today at www.ExperienceKissimmee.com.